New Year, old bottle? Dove, a unit of Unilever, is taking recycling to the next level. The world’s leading personal care brand is launching Dove Reusable Bottles and Body Wash Concentrate. The brand describes the move as “buy once, refill for life.”
 
According to Unilever, Dove is on a mission to eliminate plastic waste without compromising on quality. New Dove Reusable Bottles are designed to be reused and refilled with Dove Body Wash Concentrate, which are packaged in recyclable and 100% recycled bottles.
 
Consumers have two packaging options from which to choose. Dove Reusable Aluminum Bottle + Body Wash Concentrate uses 50% less plastic after two refills, compared to standard Dove bottles. The 16oz bottle and 4oz refill retails for $14.99. The Dove Reusable Bottle + Body Wash Concentrate uses 50% less plastic after four refills, compared to standard Dove bottles. The 16oz bottle and 4ozrefill retail for $9.99. Dove is making a lifetime commitment to consumers and reusable bottles. Visit www.dove.com/bottleforlife to learn more.
 
Both formats are available in three scents: Daily Moisture, Cucumber and Shea Butter & Warm Vanilla. The products are available in January through eCommerce and at mass, food and drug retailers throughout the US. This move is just the latest part of a commitment that the brand made nearly three years ago.